Designation- Head-Copywriting and Content Strategy
Location – Pune
Full-Time Position
Responsibilities and Duties –
- Researching competitors, markets, and industry to compare and come up with content that is innovative and native
- Create and publish engaging content
- Develop an editorial calendar and ensure the content strategy is successfully executed
- Inspire, lead and manage a team of writers
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice
- Work with the marketing and design team to create innovative campaigns for social media
- Be the expert on the market by keeping up-to-date with the latest changes in the industry and the evolving preferences of our target audience
- Monitor digital, industry, and competitive trends to identify potential business avenues and improve current content offerings
- Manage to craft not just social media strategies, but also 360-degree digital marketing campaigns.
- Accountability for the creatives behind each brand/campaign
- Amazing turn-around time; with the acumen to decode the client brief and convert it into relevant deliverables.
Requirements-
- 5+ years Proven work experience as a Content Writer
- Experience in planning and managing content production on a large scale
- Demonstrated ability to produce accurate, error-free, engaging content to tight deadlines
- Ability to stay agile and motivated in a time-pressured working environment
- Excellent time management
- Able to juggle multiple projects and delegate work effectively
- Mass communications, Journalism, or English Literature Graduate and proven proficiency in any relevant field