PREMISE
In a cricket-crazy nation, the Indian Premier League is the biggest celebration of cricket with the perfect blend of entertainment. Every fan has an opinion, a take or simply wants to be a part of this extravaganza. The Gujarat Lions, the first ever IPL team from the state, was no different with its set of loyal fans
THE ASK
Gujarat Lions wanted to stand apart from all the IPL teams from the past and present – with a contract of only 2 years, the ask was to go above and beyond to engage with the fans and bring them closer to their stars
THE ANSWER
With a charismatic team owner and marquee players, the Gujarat Lions created a customized video for their fans bringing together the passion of the sport and marketing technology to create a unique experience for each fan – A tribute to each and every loyal supporter with the highlights of the Lions’ journey that was cheered along the way
THE RESULT
Over 10,000 unique views and massive coverage - The Gujarat Lions were the first IPL team to reach out to each fan in such a unique manner.
“Our journey in the tournament has been a dream come true and none of this would have been possible without the fans. This was our way of telling the fans that the team belongs as much to them as it belongs to us”, said Keshav Bansal, the team owner.