The Opportunity
Amity University Dubai aimed to capture the attention of a niche target group—students in the GCC market interested in Indian universities and Indian students interested in studying in Dubai. The challenge was multifold: identifying these specific target groups on digital platforms, engaging them effectively, and converting them—all while optimizing costs.
The outcome
Unprecedented 882% Increase in Lead Volume for Amity University Dubai Through Sharp Targeting in India and the Middle East
283% Increase in Budget
61% Reduction in CPL