The Opportunity
Promoting healthcare & aspiring change for tomorrow’s betterment
Aster is known to add that personalised touch which makes it such a household name when one mentions ‘Healthcare’. Acknowledging the often-short-lived nature of fleeting wellness goals, Aster Group sought to inspire enduring change. Rather than concentrating on fleeting goals, they championed ‘revolutions’ in self-care and health, empowering individuals to take proactive steps towards holistic well-being.
This approach transcended typical resolutions, fostering genuine and transformative wellness journeys. Thus, was the birth of ‘The Wellness Goals Brand Film’.
The Solution
A route developed to connect with the audience.
The “Wellness Goals Brand Film” was a compelling video campaign those crux centred on the theme of “revolutions,” portraying wellness as a personal and transformative journey. It employed emotive storytelling and visuals to resonate with the target audience, and seamlessly integrated Aster Pharmacy and Aster Clinic messaging.
o maximize reach and engagement, the campaign utilised strategic digital distribution, with targeted placement across relevant platforms.
The focus was on driving video views and encouraging audience interaction, fostering a sense of community and shared commitment to wellness.
There were three pillars to focus upon for this campaign:
- Compelling Narrative & Emotional Resonance (Storytelling Pillar)
- Strategy & Branding (Making sure Aster is perceived as a homely community)
- Targeted Digital Distribution & Engagement (the right audience and fostered active participation, i.e., views, impression, etc.
The Result
The campaign met and exceeded expectations regarding reach, video views, and engagement. These were the key pointers which were achieved with the brand film, making it a huge success for Aster Group & DViO. The strive for holistic betterment are key elements which were captured & executed in form of a mere video, though still stand as the crux of what we aim for as an agency.
- 1.3M reach, 441K video views, 1.3K+ engagements.
- Reinforced Aster Group’s wellness leadership.
- Increased awareness of Aster Pharmacy & Clinic.