PREMISE
Motul wanted to engage with over 1000 Royal Enfield riders from across India as they descended upon BOBMC Rider Mania, an event that celebrates the spirit of biking and brotherhood.
THE ASK
Motul wanted to launch & facilitate trials of its 7100 4T 10W40 100% synthetic engine oil specifically designed for Royal Enfield.
THE ANSWER
- Over the 2 days that the event was held on MOTUL ran contests within the stall & celebrated bikers who were synonymous with the spirit of wandering
- We set up a stall with three famous biking routes from the North, South and South East India and asked people to come write their names on a sticky note and put it on their favourite route.
- We also setup a maintenance garage at the stall that invited bikers to come and get their bike’s oil levels checked. The garage also offered chain maintenance and helmet and visor cleaning.
THE RESULT
- Sold 100 cans after the event.
- Event Day 1 Highlights Static Post: Reach- 4,478, Reaction- 299, Post click 403
- Event Day 2 Highlight Static Post: Reach- 2,460, Engagement- 13, Post click- 256
- Aftermovie Video: Total Video Views: 567, total Reach: 2518, Engagement- 90