The Opportunity
The popular cricket team, Delhi Bulls, required to boost social media engagement around the upcoming tournament.
The Solution
Our crew travelled with the team to ensure the audience got a sneak peek into what was happening on the ground.
The relay on Twitter helped increase the follower base by 158% in a season.
IPs around players were created around popular formats to strengthen the player-fan connection.
The Outcome
Match coverages, pre-match interviews, and other content properties kept the feed chatty, which was a feast for the fans.
43%
An increase in organic engagement
