The Opportunity
Celebrating the excellence in academics & sports with GIIS Noida
In an increasingly competitive educational landscape, GIIS Noida recognised the imperative to successfully convey its unique value proposition: its seamless integration of exceptional sports facilities and a robust academic curriculum, catering to the growing parental demand for schools that prioritise holistic development, nurturing both athletic and intellectual abilities; whilst exhibiting the ideal infrastructure and educational philosophy, GIIS Noida needed to stand out with a compelling narrative for a distinguishing digital audience.
The Solution:
The goal was to raise awareness and enrolment by emphasising GIIS Noida’s dedication to well-rounded kids, distinguish the school by emphasising its athletic and academic excellence, and reach a large number of potential parents through digital marketing. The pillars behind this creative thought process were:
- Visually Driven Narrative
- Integrated Sports and Academics Showcase
- Targeted Digital Distribution
The Result:
The traction garnered the exact attention which was aimed for. The campaign effectively motivated parents to consider GIIS Noida as a school that expertly balances sports and academic excellence. There are certain key pointers which were the crux of the result of this successful campaign –
- 80K+ Views: High engagement achieved.
- Parental Influence: Increased consideration of GIIS Noida.
- Brand Boost: Reinforced leadership in holistic education.
- Digital Impact: Proven effectiveness of digital marketing.