The Solution

Creating Engaging Content – We curated content that incited FOMO in the audience, using the reel format that included native content and interactive animation to showcase contest CTAs and contest particulars.

Simplifying Participation – We broke down the steps to participate, making the information easy-to-consume, using reels with shoot-based footage and UI-led videos to showcase the sign-up process.

Curating Digital Assets – We created DFA (Design for Action) assets utilizing native footage in the form of artist sound bites for contest CTAs, to garner maximum participation.

Highlighting Carnatic Categories – Highlighted the various Carnatic categories within which the audience could participate, to encourage diverse talent showcase.

Refreshing Design Language – Switched the design language up from the previous years to bring newness to the contest and attract fresh attention.

Showcasing Participant Journeys – Showcased the background, journeys, and individual profiles of the participants to encourage further sign-ups and build a community of talented artists.

Engaging Audience through Rounds – During the consecutive rounds, the experiences of the participants were also creatively showcased on our Social handles to engage our audience and keep them invested in the contest.