The Opportunity
Max Fashion required a campaign that primarily targeted women across India.
The Solution
A creatively led campaign that complimented every woman –
#YouAreSoBeautifull
Away from the noise, the brand takes a moment to compliment the woman for the little moments that make her what she is. And leave her with a compliment, obvious but unheard of for a long time.
The Outcome
Our campaign for #MaxFashion’s Women’s Fest is an apt example of how we brought Creative +Tech + Data + Digital Media together to deliver a campaign that garnered 60 million views on digital and a clutter-breaking on-ground campaign.
The 360-degree initiative involved both online and on-ground activities and garnered phenomenal responses within just days of launch. With 350+ exclusive workshops across 60 cities, Max Fashion nailed their on-ground activities. With numerous influencer collaborations, contests across various platforms and AR filters, this initiative was the talk of the town in every way.
2,750,000+
Total Reach
3,150,000+
Total Impressions
65,000+
Total Reach