The aim was to create a campaign which focused on appreciating mothers around the world.
To create a thought-provoking conversation between the brand and the target audience, which primarily consists of parents, on the occasion of Mother’s Day 2017.
We crafted a week-long campaign which focused on appreciating mothers around the world by putting themselves #InHerShoes.
In the format of creative illustrations (static and gif formats) with short limericks as supporting copies.
The content reached out to a total of 35,537
Total engagement we garnered was 3,117