The Opportunity
We had won the end-to-end mandate for India’s leading poker gaming app. The brand required 360-degree collaterals for their prized property National Poker Series, India’s biggest poker tournament.
The Solution
#IndiaKhelegaPoker
A key component of our marketing strategy was partnering with Shark Tank,
to utilize the ongoing popularity of the show and draw analogies with the game.
Founder Navkiran Singh & comedian Rahul Dua present FOMO Tank, a light-hearted way to simplify the game, while learning life lessons along the way.
The Outcome
Engagement growth rate increased by 242% on YouTube and 43% on Facebook through content marketing on the platforms
Social for commerce approach in the performance asset increased app downloads by 31%
