The Opportunity  

Sharaf DG, a leading retailer of consumer electronics and home appliances in the UAE, sought to enhance its online presence and drive more organic traffic to its website. Despite being a well-established brand, the company was facing challenges in terms of visibility in search engine results pages (SERPs).

The outcome

The SEO efforts resulted in significant improvements in Sharaf DG’s online presence and performance:

25% Increase in Organic Traffic: The website experienced a substantial increase in organic visitors, demonstrating improved search engine visibility.

32% Increase in New Users: A larger number of new users discovered Sharaf DG through organic search, expanding the customer base.

94% Increase in Organic Revenue: The website generated significantly more revenue from organic search traffic, indicating a higher conversion rate.

27% Increase in Transactions: The number of transactions completed on the website increased, directly contributing to business growth.

Conclusion

By implementing a well-executed SEO strategy, Sharaf DG was able to enhance its online visibility, attract more organic traffic, and drive significant growth in their business. The case study demonstrates the power of SEO in helping businesses achieve their online marketing goals.

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