Automated Bidding and Scheduling
The manual bidding process was resource-intensive and left room for human error. To mitigate these issues, we incorporated automated bidding algorithms into our existing systems. This approach allowed the algorithm to adapt in real-time, making smart bid adjustments that optimized for our target metrics.
Data-Driven Approach
We also embraced a highly focused approach towards data analytics and insights. Instead of broad, sweeping actions, we conducted a granular analysis of available data to understand applicant behavior, conversion funnels, and CPL. This led to more targeted campaigns and informed decisions, effectively optimizing the CPL while attracting a more extensive applicant base.
The outcome
Strategic Adoption of optimisation based on Data-Driven Insights Led to
138% Surge in Applicants
7% CPL Reduction in 2021-2022