billing

Automated Bidding and Scheduling

The manual bidding process was resource-intensive and left room for human error. To mitigate these issues, we incorporated automated bidding algorithms into our existing systems. This approach allowed the algorithm to adapt in real-time, making smart bid adjustments that optimized for our target metrics.

Data-Driven Approach

We also embraced a highly focused approach towards data analytics and insights. Instead of broad, sweeping actions, we conducted a granular analysis of available data to understand applicant behavior, conversion funnels, and CPL. This led to more targeted campaigns and informed decisions, effectively optimizing the CPL while attracting a more extensive applicant base.

billing

The outcome

Strategic Adoption of optimisation based on Data-Driven Insights Led to

138% Surge in Applicants

7% CPL Reduction in 2021-2022

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