PREMISE
Exide Life Insurance aimed to engage and add value for their existing and prospective customers by digitizing a primarily agent driven category
THE ASK
Effective creative communication to launch the new, personalized, multi-lingual and ‘smart’ website to standardize processes, sales pitches, customer engagement and product sales
THE ANSWER
Creative-led visual communication highlighting the features and benefits of the website in a non-transactional, clutter-breaking easy-to-consume content format with a standardized visual treatment
THE RESULT
One of the industry-leading website format launched with a bang, with an enhanced website traffic, engagement and click-to-sales from month 1 onwards itself
