The Opportunity
Super General, a leading appliance brand, faced challenges in standing out in Amazon’s highly competitive refrigerator category. Despite having high-quality products, their listings were underperforming in visibility, engagement, and conversions. The primary issue was suboptimal product pages with ineffective titles, weak A+ content, and lack of engaging visuals. Their Listing Quality Scores (LQS) on Amazon, a crucial metric affecting search ranking and customer trust, were below optimal levels. Super General needed a data-driven approach to enhance their product listings and drive better sales performance.
The Soultion
To tackle this challenge, DViO Digital adopted a scientific and precision-driven approach using Helium 10, a powerful e-commerce analytics tool.
The optimization strategy focused on three key areas:
- Optimized Product Titles – Reformulated with high-impact keywords to improve search visibility and relevance.
- Enhanced A+ Content – Redesigned product descriptions with concise, scannable 150-character details, making key information easily digestible.
- Visual Storytelling – Upgraded listings with high-quality images and product videos that highlighted features and benefits, driving better engagement and conversion.
The implementation was carried out across multiple refrigerator models, ensuring a structured and measurable improvement in LQS.
The Outcome
The results were transformational, significantly boosting the Listing Quality Scores across all optimized products:
- 650L Refrigerator: LQS improved from 4.7/10 to 7.9/10
- 700L Refrigerator: LQS improved from 6.3/10 to 7.1/10
- 90L Mini Refrigerator: LQS improved from 6.1/10 to 7.7/10
- 410L Double-Door Refrigerator: LQS improved from 6.2/10 to 8.1/10
This uplift in LQS resulted in higher visibility, increased traffic, and better conversion rates. By leveraging data-driven optimization, DViO Digital successfully turned Super General’s Amazon presence into a high-performing, customer-centric marketplace experience.