PREMISE
MOTUL was the Performance Partner of the Vintage Car Rally where aficionados came to appreciate & show their prized possessions.
THE ASK
We had to engage with the TG & showcase our Vintage Range Oils crafted especially for their machines.
THE ANSWER
Since their cars were truly timeless machines & the TG was in the older age group who have grown up listening to old-school tunes, we married the observation to craft our communication – Oils for your #TimelessClassic.
Through teasers, immersive content, monitors & on-ground experiences the stall came alive to #TimelessClassic songs & as we celebrated the cars through songs from their respective eras and captured leads of every individual in attendance for future references!
THE RESULT
- We reached over 10,000 unique individuals who actively seek automotive content
- More than 200 people clicked on our links to know more about our oils
- We garnered an organic engagement rate of 8% against the industry benchmark of 3%
- Authentic database generation of more than 200 car owners in attendance
