PREMISE

Gaana music app crossed 50 million listeners & this World Music Day.
In its honour, we decided to showcase the wide variety of music available on the app.

THE ASK

The challenge was to not just be a music repository but a one-stop destination to talk about music around the globe

THE ANSWER

Created a 75 day countdown to the World Music Day - showcasing 75 artists across the Globe by breaking away from the usual content on Facebook.
Each piece of content showcased the origin and the journey of each artist.

THE RESULT

Increase in the plays of non-Hindi songs on the Gaana app