To create buzz around Domino’s new product, Pasta Pizza, we created a unique AR filter that allowed them to virtually engage with their favourites and win some tasty treats. Fun, engaging and very, very tasty indeed.
To create a mechanism where users could avail of discounts on their favourite combos + create a gamified experience with the classic Domino's branding.
The filter conceptualized by Team DViO Digital allowed users to access a virtual 'slot machine' where they could win a combination of 2 Pastas and 1 Pizza, or 1 Pasta and 2 Pizzas. Winners were gratified with a discount code on their winning combos.
The campaign received over 418.6k organic impressions and 25.2K opens on Instagram. Given the degree of excitement, the show created for the fans with Genelia and Riteish Deshmukh, the filter saw a huge surge in virality with 22.5K captures and 1.4Kshares.