PREMISE
Flipkart Video was launching a new show with Genelia and Riteish Deshmukh, Ladies vs Gentlemen where India’s biggest opinion makers wrestled out some of the most debated questions about MEN vs WOMEN, in a very light-hearted way.
THE ASK
To create an exciting, fun, and relatable banter between men and women where they can get their compatibility score and therefore create engagement to drive the core concept of the show: Ladies vs Gentlemen.
THE ANSWER
The filter conceptualized by Team DViO Digital aimed at engaging with audiences and roping them in for some couple centric, light-hearted fun. At the end, couples could get their ‘couple score’ based on questions that everyone in a relationship would relate to.
THE RESULT
The campaign received over 2.1M organic impressions and 54.3K opens on Instagram. Given the degree of excitement, the show created for the fans with Genelia and Riteish Deshmukh, the filter saw a huge surge in virality with 14.6K captures and 346K shares, all within the span of a month.
A mix of celebrities and influencers like Rashami Desai, Kusha Kapila, Durjoy Dutta, Pranati Rai Prakash, Ankita Rai Tiwari, Smriti Khanna, Vaishnavi Rao, Siddharth Nigam, Anushka Sen were seen trying out the filter to find out their compatibility with their loved ones.