PREMISE
Campaign To promote VIBGYOR as the Knowledge Partner of Pinkathon Pune
THE ASK
To promote VIBGYOR as the Knowledge Partner of Pinkathon Pune, and position the brand as positively promoting women’s empowerment and health.
THE ANSWER
- We crafted pre-event awareness-building posts on Facebook & Instagram content focused on the event details as well as the importance of breast cancer awareness.
- Showcased moments from the Marathon via Live Updates
- Scripted & Produced a post-event social-friendly brand video
THE RESULT
- We reached more than 2,00,000 unique users and spread awareness about Breast Cancer
- More than 30,000 people Liked, Commented & Shared this content with their social circles
