PREMISE
Cosmic Nutracos’ was all set to launch its cosmetic range for women – Skinella with its brand campaign #SuperNaturally.
THE ASK
An activation that would spread awareness, induce trails and feature the brand in the consideration set of customers.
THE ANSWER
The idea was to shatter the notion of perfect beauty and thus Skindrella was born - a social media led beauty pageant activation where the brand intended to make an everyday girl the brand endorser by crowning her 'Skindrella'.
The brand sought entries from users in the form of videos and photos, where all that one hand to do is be her natural self. The top ten contestants participated in an onground event where one of them was crowned winner.
THE RESULT
The activation garnered participation from almost 2,500 fans. The social pages also witnessed massive engagement with a fan base of 60,000 in the first 2 months.
