PREMISE
VIBGYOR wanted to celebrate Father’s Day by engaging with its parental fan-base while also involving their children.
We ran a social contest that brought the brand, the parents and their children together all at once!
THE ASK
We chose to enhance VIBGYOR's social media performance by engaging with fathers and their children to create the following on a pan-India basis.
1) User Generated Content
2) Social Engagement
3) Reach & Awareness
THE ANSWER
We tapped into the human insight that children love mimicking the things their parents do while also utilizing the observation that parents love to share pictures of their kids!
In came the #TwinToWin contest, where we asked dads to take a selfie with their children while they're twinning!
Lucky winners were promised Amazon Vouchers to engage participation.
THE RESULT
Via this organic contest, which ran over a period of 5 days, we received:
1) 900+ pieces of UGC from all major Indian cities
2) 630% rise in page likes
3) 572% more page views
4) 411% increase in engagement
5) 43,000 people reached
