Women’s Rally to the Valley

PREMISE

Motul was the Performance Partner of the Women’s Rally to the Valley.

---

THE ASK

We had to engage with the TG on-ground & spread awareness of our dedication to women empowerment on the road.

---

THE ANSWER

In order to amplify our dedication to the cause we partnered with India’s Fastest Female Racetrack Driver – Sneha Sharma. Together, we drove from Worli to Lavasa in a branded Motul #GirlPower Car.

Since road safety for a woman & man in India is very different, we went with the communication - #BeStrongBeSafe to shed light on the fact that empowerment is key to enable a woman to protect herself.

At the event, we:
a) Crafted a wing made up of automobile parts for women in attendance to pose with to signify them spreading their wings, hitting the roads & soaring high
b) Had Sneha Interview different women and showcase the message they carried along with through the rally
c) Showcased tips & tricks to Be Strong & Be Safe on the road
d) Shot the entire 200 kilometre journey and celebrated women during the awards function

---

THE RESULT

Through the campaign we:
Reached out to a combined following of 30,00 people
Facilitated an Engagement Rate of 9.97%
Crafted content in the form of tips & tricks made by women for woman to grow our female fanbase